Golden Green Soap Company: Artisan hand-crafted soaps and bath products

Several years ago, Daniel Diaz-Moreno started making soap for personal use. He found off-the-shelf soaps to be harsh on the skin and as creative people do, he decided to make his own. He and his partner Jorge Ruiz started gifting the soap to friends and family. Those gifts turned into requests for purchase. So much so that eight years ago, they decided to create the Golden Green Soap Company and started selling their goods at markets. Soap production expanded into other bath and skin care product lines. Today, you can easily find the company’s products at its location in beautiful historic downtown Angola, Indiana, just around the corner from its sister entity, Elemento on the Public Square.

The shop’s entry isn’t a traditional shop entrance and doesn’t visually jump out at you. As in many historic downtowns, you sometimes find “secret” places that even local residents don’t know about. Luckily the shop has a large picture window indicating that you are in the right place and off-street parking is located directly in front of the location and a few feet north on the Public Square. There is also a sign outside of Elemento to lead you in the right direction.

The shop’s decor is simple with the color-you guessed it-green as an accent. The space is intimate and cozy. Its shelves are lined with handmade bath products that include bath bombs, lotions, and scrubs. They have a line of vegan soaps, locally sourced goat milk soaps, and a men’s skincare line. They also have laundry and cleaning liquids with a zero-waste station where you can refill bottles from your original purchase at the shop. Packaging is simple and minimal. The scents are amazing, and the staff are friendly and helpful. Diaz-Moreno says it takes about a month and a half to two months to make a great bar of soap. He allows the soap to cure for that time to let the water evaporate, which gives you a longer-lasting bar. Golden Green’s artisan products balance the practicality of their products with indulgence.

Customers are a priority for Golden Green Soap Company. It’s a business founded on relationships, striving to provide the best possible experience with its products and interactions. Diaz-Moreno believes in his product and its importance in self-care as an essential part of one’s daily routine. “Self-care is not selfish,” states Diaz-Moreno.